This year’s Presidential Luncheon of the Institute of Chartered Accountants, Ghana (ICAG) has taken place in Accra. It was organized on the theme: Personal Branding for Professionals and Business Leaders.

ICAG Presidential Luncheons provide the platform to interact and network as accountancy professionals in the hope of learning from each other to enhance outlook and the ability to carry out their duties effectively.

It also serves as the opportunity for the President of ICAG and ICAG Council members to interact with senior civil servants, Members of Parliament, policy makers, business executives and seasoned professionals in various disciplines to exchange ideas on topical issues of national interest.

ICAG has consistently organized the annual Presidential Luncheons every September for the past 25 years.

The key note speaker, Mrs Comfort Ocran, Chief Executive Officer, Legacy & Legacy, and Executive Director of Springboard Roadshow Foundation, underscored the importance of branding for a professional or a business leader.

Mrs Ocran said branding came with benefits, such as increased profitability for an organization, boosting one’s self confidence and becoming the preferred choice, adding that every brand should have a brand manager. She said in personal branding, there was the need to maintain a smart appearance and possess good communication skills.

She explained that by appearance, the Accountant should dress in smart suits and wear neck ties whose length should stop at the buckle of one’s trousers.

For ladies, Mrs Ocran said, the length of their skirts should be below and not above the knee and that the use of high shoes were forbidden. She said personal branding required the use of executive pens and that cheques should not be signed with ordinary pens.

She said personal branding for professionals and business leaders required keeping promises and delivering work on schedule as well as managing one’s time and being prompt all the time.

Mrs Ocran underscored the importance of the professional keeping smiles and striving to improve on one’s performance, adding that professionals should look for peer review persons who should direct the conduct of the professional and business leader.

Present at the luncheon was Hon. Mohammed Habibu Tijani, Deputy Minister for Foreign Affairs and Regional Integration, and the Guest of Honour.

Hon. Tijani urged accounting professionals not to underestimate the value of personal branding in ensuring business success and lauded ICAG for engaging accounting professionals on the theme.

In a welcome address, Professor Kwame Adom-Frimpong, President, ICAG, stressed the need for chartered accountants to specialize.

Prof. Adom-Frimpong urged accounting professionals to avoid personal branding mistakes, such as imitating, faking or lying to target audience, adding that accounting professionals should not act until they thought.

He said branding was about serving others and helping individuals understand numbers. This, he said, required accountants to build reputation in the accounting profession.

Source: ISD (G.D. Zaney, Esq.)

Created: 01 October 2018
Hits: 857