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Proactively communicate government’s development strides Information Minister urges ISD Staff

The Minister for Information, Mr Kojo Oppong Nkrumah, has called on staff of the Information Services Department (ISD) to proactively communicate the government’s development strides to the citizenry.

 

Mr Oppong Nkrumah made the call during a meeting with ISD staff in the Upper East Regional capital, Bolgatanga.

 

The minister disclosed that the government was taking steps to retool the ISD, adding that plans were far advanced to procure new audio-visual vans and essential equipment for the Department to enable it to deliver on its mandate effectively and promptly.

 

He, therefore, urged the staff to not only work diligently to justify the planned investments by the government but also to justify that the Department is still relevant to developing of Ghana.

 

According to Oppong Nkrumah, the effective conduct of public education campaigns on government policies and programmes by the ISD would bring the public up to speed with the government’s development strides.

 

He also pressed on the staff to timely collate public reaction reports on topical issues especially, on government’s interventions to assist the government to have a better understanding of feedback from the citizenry.

 

He posited that the nationwide presence of ISD offices and its staff in every district, “placed the Department in a very strong and unique position to do excellent Quantitative and Empirical research, surveys and data collections on any issues of national interest or products for which accurate public opinion was needed.”

 

He appealed to management and staff of the ISD to take advantage of that as it would make the ISD the first-choice option for even bigger multinational bodies and the corporate community whenever the need for such surveys arises.

 

The Ag. Director, ISD, Mr. Charles Wereku, commended the government for placing special attention on the ISD, noting that it drummed home the importance the government had placed on ISD regardless of the proliferation of media outlets in the country.

 

 Mr. Wereku challenged the staff to continue to deliver their best even under trying conditions.

 

Other senior officers present were Chief Director at the Information Ministry, Madam Mameley Andrews, Mrs Patricia Dovi Simson, the Ministry’s Director in charge of Policy, Planning, Monitoring and Evaluation (PPME) and Madam Ethel Cudjo Amissah, Deputy Director, Public Relations Coordinating Division (PRCD), ISD.

 

Source: ISD (Peter Atogewe Wedam)

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