The Melcom Group of Companies has embarked on an initiative to build consumer confidence in local products by promoting Made-in Ghana goods in all its 25 shops across nine of the ten regions of Ghana, except the Upper West region.
The objective of the nationwide initiative, dubbed Made-in-Ghana Festival, is to demonstrate confidence in Ghana’s manufacturing industry, showcase achievement in local production and give the shopper a local alternative in quality and value.
Mr Godwin Avenorgbo, Public Relations Manager of the Group, made these known in an address at the media launch of the Made-in-Ghana Festival in Accra last Friday.
Mr Avenorgbo said it was only when goods made in Ghana were sold and bought that the economy of Ghana would grow.
Mr John Abraham, Chief Operations Officer of the Melcom Group, explained that the company had identified the need for Made-in Ghana goods on the shelves of their shops, having realised that most goods made in Ghana were conspicuously absent on the shelves of Melcom which dealt in over 40,000 items.
Mr Abraham said even though Melcom was already selling some Made-in-Ghana goods, the initiative would introduce a wide range of other Made-in Ghana products in an effort to support Ghana’s manufacturing sector and boost the economy of the country.
For his part, Mr Ashok Nair, Head of Retail Operations, disclosed that as part of activities marking the Made-in-Ghana Festival, fashion and traditional dance shows would be organised in Tema, Kaneshie and Spintex branches of the Group.
Present at the launch was Mr Sandip Lahiri, Shop Manager of Melcom plus.
Meanwhile, according to Mr Avenorgbo, Melcom would, next month, commemorate the Achimota Melcom disaster which occurred in November 2012 with special ceremonies in remembrance of those who lost their lives.
Source: ISD (G.D. Zaney)